Our Jewelry

We carry, design, and sell beautiful pieces for all types of occasions. We offer fine watches by Movado, Bulova, Seiko, and more. Whether you're looking for a present or shopping for engagement and wedding rings, our selection is impeccable. We make a point of getting to know our clients to provide them with what they want.

The Four C’s of Diamonds

When it comes to determining a diamond’s quality and value, there is a universally accepted standard known as the four C’s: cut, color, clarity, and carat weight.

Cut – The cut of a diamond determines its ultimate beauty. A diamond cut to correct proportions will give off unrivaled radiance. Cut a diamond too shallow or too deep, and light will escape through the bottom or the sides.

Color – Diamonds occur in every color of the spectrum. While yellows, browns, and grays are the most common, the most desirable color is colorless. Truly colorless gems are extremely rare.

Clarity – Clarity refers to the number of imperfections in the diamond, known as inclusions. The majority of diamonds have some degree of inclusions in them. The fewer inclusions, the more rare and valuable it is.

Carat – Diamonds are sold by weight in carats. Each carat is 1/5 of a gram. The heavier the diamond, the more valuable it is. But bigger doesn’t necessarily mean better. Quality is found in diamonds of all sizes.

Sullivan's S & S Jewelers
209 N Babcock Street
Melbourne, Florida
321.254.8030

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